29th July 2021

Creating the Sense of Belonging

We have published a series of articles to illustrate how we create what we call ‘the sense of belonging.’

It’s an insight into how we work and could help readers who aren’t familiar with wayfinding and environmental design to understand why it really matters.

Kevin Lynch, pioneer of Environmental Psychology and Environmental Design, in his seminal book The Image of the City 1959 said:

“A good environmental image gives its possessor an important sense of emotional security. He can establish an harmonious relationship between himself and the outside world.”

When we work on a new wayfinding and environmental design project, we find the clues that lead to, as Kevin Lynch describes it, the ‘good environmental image’.

Read the full series and background here.