Whybrow Studio founder Ian Whybrow has been designing and delivering wayfinding projects for more than thirty years. His expertise spans every aspect of the discipline – from human behaviour, spatial analysis and strategy, through to detailed design development, product specification and implementation management. Over the course of his career, Ian has also developed the studio’s unique Time Agile WayfindingTM system – an approach that considers how people experience and move through environments, shaping navigation around pace, behaviour and emotional response as much as physical direction.

Ian has extensive experience working within heritage-listed environments and buildings of national cultural significance, including The British Museum, Tate Britain, Brighton Dome, Castle Howard and King’s College London. Alongside this, the studio has delivered projects internationally across Europe, the Middle East and North America, including the development of a wayfinding scheme for major civic, cultural and recreation destination on Canada’s west coast.

Within the practice, Ian leads design direction, team co-ordination and the development of the studio’s foundational design principles. Collaborative by nature, he works closely with clients, architects and stakeholders at every level to create environments that feel intuitive, inclusive and deeply connected to the people using them.

As lead of Whybrow Studio, Ian believes that good design is inherently inclusive. He is particularly proud that two studio projects are featured in the RIBA-published book *Are You an Inclusive Designer?* by Julie Fleck OBE.

Creating places where people feel they belong sits at the heart of the studio’s work. Ian describes this philosophy as a Sense of Belonging – also the title of a series of observational essays he has published on LinkedIn. For the studio, the strongest outcomes always emerge when there is genuine alignment between people, place and shared belief.

Affiliations
London Co-Chair, Society for Experiential Graphic Design (SEGD USA).
Founding Member, Sign Design Society (SDS UK).
Transform Awards Europe, Wayfinding & Signage, Judge.
Member, Society for Experiential Graphic Design (SEGD USA).
Speaker, SEGD Wayfinding and Placemaking Event. Philadelphia, USA.
Jury Panel, British Sign Awards. London.

Awards
Wayfinding & Signage Award (Transform Awards Europe).
Wayfinding & Signage (Transform Awards Europe).
Public Wayfinding Award (SDS Awards).