18th September 2025

Pictograms are everywhere!

Japan has played an integral role in the development of pictograms. The renowned design agency Nippon Design Center set an early standard with the sporting pictograms they created for the 1964 Tokyo Olympic Games, while people often unknowingly use a Japanese word – ‘emoji’ – to talk about digital pictograms.

The studio enjoyed a field trip to Japan House London’s Pictograms exhibition earlier in the year; it was an absolute delight to savour the absolute triumph of beauty, precision and rigour displayed. Truly inspiring.